The first step our team takes in any project is to get to the bottom of our client’s proposition, understand their users’ needs and motivations, and reach a shared understanding with stakeholders. Spending time on research and requirements gathering ensures that we deliver a user experience that meets as many goals and needs as possible for the business and the end users.
Our integrated and collaborative approach to managing the full project lifecycle ensures that user experience is at the heart of everything we do. Through user-workshops, discovery sessions, we uncover the most important needs, behaviours and motivations of your audience, shaping the functional requirements of your build around these for a truly user centred design.
Our requirements gathering approach based around user stories, focuses on explaining who the user is and what they want to do, providing a single point of reference for your business and offering clear reasoning behind any design decisions for quicker approval and sign-off. Using interactive prototyping and lightweight wireframes helps facilitate rapid and iterative testing to gather real user and stakeholder feedback. This allows lessons to be learned and assumptions validated before any software coding and development begins.
An open and transparent relationship with dedicated account and project managers, development teams and testers means regular updates on progress from the very first kick-off meeting through to delivery, retrospectives and beyond.
The use of Key Success criteria defined in the earliest stages are continually referenced to measure how well the project is achieving against central business aims.